A Management Student's thoughts

“One who take the sword will perish by the sword”
?The story of the movie second show can be summarized with the above quote from bible. The movie tells about quotation gangs in Kerala – How youth get involved with all antisocial activities like Ganja mafia. Being a film by youngsters they tried to travel in a different path with this same old story but terribly failed to impress the audience. Still Dulqar Salman – Mega star Mammooty’s son – proved that he has a future in Malayalam cinema. As a debutante he performed well.

Its time for another Brandwar. Its Google vs Microsoft now.
Last week Google announced a new privacy policy consolidating  6o different privacy policies of their product into one. The new privacy policy essentially allow Google to use their users private information across  various Google services – Google will be using your Youtube history, Google search history and information on your friends on Google plus to deliver relevant ads for you. This is a great news for the advertisers on google.

The integrated marketing campaign by ‘The Hindu‘ aiming directly at their rival ‘Times Of India‘ is the new buzz in the social media. These aggressive ad campaigns reflects the change in the top order of The Hindu as well. Everything started with Times of India with the help of their advertising agency Taproot India launched a TVC aiming at the Hindu in September 2011. The ad portrayed The Hindu as a boring newspaper which puts its readers to sleep. The ad ends with a call of action to the readers of The Hindu – ‘Wake up to the Times of India‘

The CAT 2012 results are out and the MBA aspirants are eagerly searching for good MBA colleges. CAT is not the only entrance exam for getting MBA admissions. Only two colleges – IIM Kozhikode and NIT Calicut in Kerala are looking IIM CAT scores for their MBA admissions. NIT Calicut is accepting only engineering graduates for their MBA programme. As a student pursuing MBA in an institute in Kerala, here i am trying to rank the MBA institutes. My advise before you read this article – Never limit your MBA dreams to institutes within kerala or India.

I will sum up the review of Padmasree Bharath Dr. Sarojkumar as a failed theatrical version of Cinemala. Went for the movie expecting a lot (may be that caused this disappointment ). Lesson learned : Go for a movie with little expectations

Though Sreenivasan and director Sajin Raaghavan claims that its not a sequel , the story movie revolves around characters like saroj kumar, pachalam bhasi, babikuttan etc. from udayananu tharam. The movie is based on the criticisms to malayalam film industry like strangleholds of superstars, roles of unions and fans associations etc. The movie fails to uphold its criticisms as this movie itself is based on a poor script from Sreenivasan. I didnt expect such a poor script from Sreeni. The movie is a satire – criticizing each and everything in the malayalam film industry.

“Success is a bastard and Failure is an Orphan”

Many people have a tendency to gain from other’s success. Here we have the latest example to substantiate the above saying. The super duper song “Why this Kolaveri di ? ” from the movie 3 sung by actor Dhanush has become a running success across the world. The music video of Why This Kolaveri di ? already generated around 26 million hits on youtube. Videos inspired from Why This Kolaveri di ? started appearing on youtube as soon as the video got some media attention. If you are among the 90 million Indians who haven’t watched Kolaveri yet, here it is for you.
Here i am trying to compile a list of top 5 videos inspired from the success of Why This Kolaveri di?

2011 was not a good year for the malayalam movie lovers. Almost 84 malayalam movies got released this year but hardly 10 of them can be given a rating of 4 or above on a 10 point scale.There are Bollywood and Kollywood movies which made more money than malayalam movies from Kerala. Our Megastars disappointed us. Even though Prithviraj got into trouble with his controversial interview with John Britas, three of his movies will easily find place in the top 10 malayalam movies of 2011.
We saw malayalees waiting in queue for the tickets of  ’Krishnanum radhayum’ pointing towards the basic problems of malayalam movie industry. 2011 saw the emergence of Social Media as an important marketing tool for malayalam movies. Box office success of movies like Traffic, Salt n’ pepper etc owes a great to social media marketing. Here I am trying to select the best 5 Malayalam movies of 2011.

The Central Government decision to allow 51% Foreign Direct Investment (FDI) in multibrand retailing is facing fierce resistance in the country.Finance Minister Pranab Mukherjie and Prime Minister Sri Manmohan Singh claims this decision as something very necessary and inevitable. This is indeed a revoluionary decision that can change the retailing landscape in India.Resistance to this much awaited decision is huge and it comes from opposition parties like BJP, CPI, CPM etc. Even UPA coalition partners like Trinamul Congress and Congress leaders like Ramesh Chennithala, Jayaram Ramesh are opposing this decision.With Mamta Banerjie threatening the government and the stiff resistance from opposition Government has put the decision on hold.
At this point am examining the pros and cons of bringing FDI to the multi brand retail sector in India. Let me start with the supporters of FDI..
Pranabda says this is an inevitable decision to maintain the growth in the retail sector of India. He has the support from the Conferderation of Indian Industries (CII), FICCI etc.

The buzz behind ‘Mullaperiyar‘ is nothing new in Kerala. Its an annual issue in kerala for the last few decades with media and politicians start discussing about the potential threat to four districts as soon as the water level reaches the 136 mark. Everyone will forget the threat once a new issue is up and running. Same is the case with the self financing college issue which will be the hot topic only during the admission season. 
The Mullaperiyar issue with Kerala playing the card of ‘threat to lives of 30 million’ and Tamil Nadu playing the ‘Water for Life’ card become a headache to the central government also. Kerala is assuring water to Tamil Nadu and demanding decommision of the old dam and construction of a new one in its place.

Any publicity is Good Publicity!!!

Santhosh pandit proved this with his recent movie Krishnanum Radhayum. Santhosh and his movie emerged as  the best case study for PR students. The movie also underlined the influence of social media in the success/failure of movies these days.The movie was running houseful in most of the release centres.

Krishnanum Radhayum came to lime light when Santhosh published one song from the movie in Youtube. The song got huge viral publicity and was considered as the second part of ‘Silsila’. Santhosh very soon published another song from the movie which is equally comparable with the first one.