More and more companies are realizing the importance of social media.When I was working with Ayruz in 2009, many a times I saw the confused faces of my friends when I told them that I am working with a digital marketing startup. The situation has changed a lot from what it was three years back. Now I have atleast two dozen people in my friends list who are working with digital marketing companies.
Understanding social media is very important before you embrace social media. Getting the right social media strategy in place is crucial.I quote from David Armano’s HBR article
This is a preview of Facebook Fan Pages : Are you building communities of Self Destruction ?. Read the full post
Barcamp is back in Trivandrum. The 12th edition of barcampkerala will be held at technopark, Trivandrum on the 22nd of April 2012. I am a regular barcamper from barcampkerala-3 onwards. This time I decided to take one step forward by taking a session at barcampkerala.
I was searching for a suitable topic and finally decided to take something on social media in kerala. Social media is a buzzing word now a days and everyone is after social media marketing. I am trying to focus on the social effects of social media in Kerala.
This is a preview of Taking a session on ‘Kuriyedathu Thathri & Social Media ‘ @barcampkerala. Read the full post
Its time for another Brandwar. Its Google vs Microsoft now.
The integrated marketing campaign by ‘The Hindu‘ aiming directly at their rival ‘Times Of India‘ is the new buzz in the social media. These aggressive ad campaigns reflects the change in the top order of The Hindu as well. Everything started with Times of India with the help of their advertising agency Taproot India launched a TVC aiming at the Hindu in September 2011. The ad portrayed The Hindu as a boring newspaper which puts its readers to sleep. The ad ends with a call of action to the readers of The Hindu – ‘Wake up to the Times of India‘
This is a preview of When the Old lady of Bori Bunder woke up the Mahavishnu of Mount Road. Read the full post
The CAT 2012 results are out and the MBA aspirants are eagerly searching for good MBA colleges. CAT is not the only entrance exam for getting MBA admissions. Only two colleges – IIM Kozhikode and NIT Calicut in Kerala are looking IIM CAT scores for their MBA admissions. NIT Calicut is accepting only engineering graduates for their MBA programme. As a student pursuing MBA in an institute in Kerala, here i am trying to rank the MBA institutes. My advise before you read this article – Never limit your MBA dreams to institutes within kerala or India.
Santhosh pandit proved this with his recent movie Krishnanum Radhayum. Santhosh and his movie emerged as the best case study for PR students. The movie also underlined the influence of social media in the success/failure of movies these days.The movie was running houseful in most of the release centres.
Krishnanum Radhayum came to lime light when Santhosh published one song from the movie in Youtube. The song got huge viral publicity and was considered as the second part of ‘Silsila’. Santhosh very soon published another song from the movie which is equally comparable with the first one.
This is a preview of Making profits with Negative PR – A case study on santhosh pandit. Read the full post
Prithvirajappan jokes is the latest SMS trend in Kerala. Film Star Prithviraj replaced Tintumon & Sardarji as the most popular SMS character among malayalees. He achieved all this through just one interview on Asianet. The Spoof of the interview titled Prithvirajappan got more than 4 lacs hits already and is gaining more popularity through facebook, twitter and other online media.
Prithviraj who is one among the techie film stars in malayalam terribly failed to device his social media strategy. Having a twitter account alone is not sufficient to become a social media celebrity.
This is a preview of How to gain negative PR – a case study on Prithvirajappan. Read the full post
“Your smile for your brother is charity.” – Fiqh-us-Sunnah, Volume 3, Number 98
We were given an assignment on “Your Moral philosophy” by our Professor and I was searching my moral philosophy for long time and finally my friends helped me to identify it. A man’s moral philosophy should reflect in his behavior.
The Ad campaign launched by Anil Ambani’s Reliance against his brother Mukesh Ambani’s RIL and the Union Ministry of Petroleum and Natural Gas received mixed response from different parts of the society. The ethics behind running such an ad campaign is a case study in many business schools. Many questioned the act of bringing the family politics into public. While Some others questioned the legality of issuing such an Ad in August 2009, when the supreme court hearing on the issue is due in September 2009
Bringing the family politics into public ?
This is a preview of ADAG’s Controversial Ad campaign – A rethinking after #barkhagate. Read the full post