Entries from January 2012 ↓

The integrated marketing campaign by ‘The Hindu‘ aiming directly at their rival ‘Times Of India‘ is the new buzz in the social media. These aggressive ad campaigns reflects the change in the top order of The Hindu as well. Everything started with Times of India with the help of their advertising agency Taproot India launched a TVC aiming at the Hindu in September 2011. The ad portrayed The Hindu as a boring newspaper which puts its readers to sleep. The ad ends with a call of action to the readers of The Hindu – ‘Wake up to the Times of India‘

The CAT 2012 results are out and the MBA aspirants are eagerly searching for good MBA colleges. CAT is not the only entrance exam for getting MBA admissions. Only two colleges – IIM Kozhikode and NIT Calicut in Kerala are looking IIM CAT scores for their MBA admissions. NIT Calicut is accepting only engineering graduates for their MBA programme. As a student pursuing MBA in an institute in Kerala, here i am trying to rank the MBA institutes. My advise before you read this article – Never limit your MBA dreams to institutes within kerala or India.

I will sum up the review of Padmasree Bharath Dr. Sarojkumar as a failed theatrical version of Cinemala. Went for the movie expecting a lot (may be that caused this disappointment ). Lesson learned : Go for a movie with little expectations

Though Sreenivasan and director Sajin Raaghavan claims that its not a sequel , the story movie revolves around characters like saroj kumar, pachalam bhasi, babikuttan etc. from udayananu tharam. The movie is based on the criticisms to malayalam film industry like strangleholds of superstars, roles of unions and fans associations etc. The movie fails to uphold its criticisms as this movie itself is based on a poor script from Sreenivasan. I didnt expect such a poor script from Sreeni. The movie is a satire – criticizing each and everything in the malayalam film industry.